We believe that giving back isn’t just a slogan, it’s our responsibility. That’s why we created Catch2Help – an in-game event supporting Healthy Seas, an NGO dedicated to cleaning deep waters from leftover fishing nets. 

We created a series of events themed around extinct fish. We wanted to use the lure of rewards and entertainment (no pun intended) to educate the players about the beautiful animals we’ve lost over time, and how to avoid losing more. With our players scoring points that we’d later convert into a donation to Healthy Seas, we updated them on their progress on our social media posts. The in-game campaign updates reached 280 thousand people.

Our main goal was to educate our player base about one of the most serious environmental issues our planet is facing by engaging them in a competitive event. At the start, we assumed that our players would score 74 million points. In the end, they almost doubled that total, collecting 139 million points. With over 97% of our players participating, they helped us achieve the goal we set out for our Healthy Seas donation.